Author Archives: sdmnews

The Beaute GURU “Ions”

You are what you attract!       This is a very short one today! While you are busy styling hair, washing hair and performing your magic there is a world of elements and particles in the world you & … Continue reading

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The “Green Thumb”

How to apply the MAGIC! What does having a “Green Thumb” has to do with hair care? Everything! Let me explain what I mean. Hair is as natural to your body as you can get. If you consider it is … Continue reading

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The Elements; Water

The Beaute Guru’s Mastering the Elements Mastering the Elements; Water  This is the one of many lessons on one of our favorite elements called; Water!  For cosmetic sake, the Guru technique is to get to the heart of the matter, … Continue reading

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Beauty Guru; Mr. Hicks

Welcome to the Ugly Side of Beauty The beauty, wellness and personal grooming industry as we currently defined it is under a barrage of conversations questioning it relevance as a professional and legitimate practice. Industry professionals, special interest groups, lobbyist … Continue reading

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What does Science Say about Black Hair Myths

With one click you no longer have to have to be subject to someone’s opinion. Read what science says is true about black hair care.  World renown Hair Coach and Cosmetic Trichologist, Cheryl Morrow gently but firmly writes scientific facts, logical chemistry and common … Continue reading

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BEAUTY in MYTH

Beauty In Myth The reader is taken on a journey to the ethnic hair care’s back door with science and truth. Beauty in Myth is the mother of all book when it comes to setting the record straight, in that it sheds light … Continue reading

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Redefining Ethnic Beauty

It was years of meditation and concentration that I no longer felt connected to an industry that was morally bankrupt, scientifically a fraud and cosmetically out of focus. The deficit of remorse was absent in the minds of my peers; it … Continue reading

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